Marketing and sales are the two key elements of any business. Whatever be the business, if there are no buyers for the products and services you are selling, your business will not run. People who work in marketing, try to come up with ideas and strategies to find ways to sell their products and services to people and bring business to the company.

Like every other machinery, even automobiles face a depreciation in their market value. A term known as the car book value represents the present market value of your car. The moment you start using something, the value depreciates. But there is no specific rate of depreciation in the value, as it varies from car to car and vehicle to vehicle. Main

Email marketing has become an essential part of a businesss digital marketing campaign. Unlike social media marketing, email marketing allows a business to lend a personal touch in its communication to the potential or the existing customers. Email marketing tools help a business send out autoresponders and newsletters to their subscribers and cust

It is often observed that new marketing strategies fizzle out sooner than the time it takes to create them. Similarly, email marketing strategies that probably worked in the previous years may not be effective in the present year. Consumer behavior keeps on changing. What stays constant is the consumers need to be engaged in a brand and its product